Like it or not, certain American holidays are becoming popular worldwide. Halloween is becoming more and more popular in Armenia, and so is Valentines day. This year there were decorations, gifts, balloons being sold on the streets, flowers, special cakes, and a number of restaurants were fully booked by couples. I don’t think I’ve ever heard of a fully booked restaurant here before. You could see the couples strolling around town on the night of Valentines day – many more than usual.
Valentines day came the day after Trendez this year, and from what I saw completely overshadowed it in central Yerevan. The tradition of jumping over fires was not nearly as apparent as the red hearts of Valentines.
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