Thursday, November 23, 2006

Armenian Talents

For all those who think there is a lack of talent in Armenia, I can assure you otherwise. Having just produced Mister X’s live concert on Sunday and Monday (Nareg, you should have come to that…) I understand the major issues as far as holding regular live concerts in Armenia. I know this may sound lame, but it all boils down to MONEY. Sound equipment is very expensive. In addition, not all groups carry a full range of equipment (Forte, Ovation, and such). A producer must make selective and wise decisions not to get caught up in a big spending spree.

Recently, Shushan Petrossyan performed Live at the Opera, Lilit Pipoyan, Artur Mesjyan, Haiko, Tata and Andre also did the same, before that Arsen Safaryan and Nune Yesayan. In a few days Yegishe Petrosyan (Arzagank) and then Rouben Hakhverdyan and Sirusho will also be singing live. These are the artists that make the up the Armenian music scene here. So, talent we have, producers with lots of money is where the problem lays.

Mister X was on stage with over 30 musicians (Radio Jazz orchestra). He sang a variety of songs including a masterpiece with Anna Mailyan; Pieta Senore. He will be soon touring North America and during the tour will remove the mask and hopefully also change the name. I, like so many out there, feel that his image (masked man) and his music are not compatible. He has finally agreed and will soon follow through… after that, keep an eye on him as he will be a rising star!

5 Comments:

Anonymous Harmick said...

I simply don't agree that the problem boils down to money. The money is an excuse. I sing, my friends sing , we give concerts using cheap SM 57 mics, cheap PA's, cheap speakers- and, if the talent is there, it shows.


What is far , far , far worse is when a concert is paid for with advertised singers - and they simply appear on stage, with their CD playing in the back ground , The FUNNIEST part is, after the song finishes, (and often in the musical sections of the song) they shout "Hey! Hey! Dzap ! Dzap!" to make us think they are infact singing! So therein lies the proof, the mic is there, the music is there - the PA is there - what's not there is the artistic understanding that it is a BIG mistake to lie to your audience.

Mister X may well be talented, but I can assure you that most people would rather go out and buy some random Russian pop CD than purchase his CD. This is because there is no respect in Armenia for local artists. - and until local artists start to realise that they are NOT God's gift to music, and until they stop hanging out at VIP sections of CAFE's showing off their mobile phones - and actually engage with their fans, produce music that doesn't all sound the same, with the same producer - then there will be NO Armenian music industry.

Why do Armenian artists think it is acceptable to produce a song completely using a Casio style keyboard, label it is a "new, special hit!" and then mime it on Rubicon.. This is simply a lie.
This "glux goval" tradition is so inherent in Armenian music , and it's usually the WORST artists who are more to blame.

A true artist would take a basic backing track, and sing live - instantly there is respect. In a similar way, we, as an Armenian audience need to recognise when something is done correctly - I have friends who will happily listen to crap Russian dance music, yet switch off an Armenian song because "oh , shes connected to whoevers uncle, and people pay her for sex".. probably not even true.

I am sorry, mutual respect is all it boils down to. This is why "Rabiz" as we love to call it, is so much more sucessful, Aram Asatryan ENGAGED with his audiences for years, entertaining weddings, receptions, the people feel close to him - thats why he probably sells more CD's in a year than all these so called "Estradain" singers in Armenia put together. Rabiz or not, he always sang live, and he respected us.

8:27 PM  
Anonymous Nareg said...

Here, here, Raffi! Glad to hear it.

So... what IS Mr. X's real name ? Just don't say "Baron X-yan". ;-)

9:37 PM  
Anonymous Zarchka said...

Ok Mister X has voice, but let�s face the fact that so far most of his songs are those sang by the others, let them even be famous and difficult. The reality is that his musical repertoire is as lousy as that of the others. Shall we be thankful now that at least one of Yeghishe Petrosyan's �creatures� has voice and can sing life? Whereas those are exactly and foremost the rest of �Ardzaganq��s products who make the music here as wretched as it is.
Guess it�s not a matter of respect of the audience for local artists, it is the matter of apathy, arrogance and lack of respect of the artists for their audience.

8:02 PM  
Blogger Raffi said...

I guess I am not understanding what the link is between talent and equipment. Seems to me that the issue is more presentation/production values and equipment.

In signing artists, my golden rule has always been if the artist can't entertain/perform effectively just by themselves, dressing up a show isn't going to be very good anyway.

But, I do agree that better production values and equipment can enhance an already talented artists show.

12:33 AM  
Blogger shooosh said...

Mr. X is coming to L.A.??? -- Hold on while I catch my breath.... ;) (if you need any help, let me know--wink-wink)

3:25 AM  

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