Friday, September 23, 2005

Back to Reality- Sort of


As I ease back to life here in Boston after a quick 7 day trip to Armenia, I've had the pleasure (and need) to keep in touch with some of the projects I am working on over in Yerevan. I just got off the phone with Ara Gevorgian regarding his latest project "Adana". If you go to his website www.aragevorgian.com, there is more info on that. YerazArt is going to produce the CD and they have asked me to step in and shape the release with a designer and do some liner notes stuff. (Arsineh, we got another CD to do!)

On another note (bad pun), I also spoke to Lilit Pipoyan's husband Stepan today to confirm some recording studio booking times. She is excited to be releasing her first CD in a few years and I am also looking forward to our first project in almost a year. It's amazing what can be accomplished just a phone and internet connection. With Lilit, I am going to market her in a Brazilian Caetano Velosa way. I am borrowing a term used by Rufus Wainwright to categorize Lilit called "Baroque Armenian Popular Music". Part of the process of releasing an album is creating a "story" and "image" to sell to the public. Something easy for people to catch onto. Thus, the recording design, interviews, music videos, and concerts have to have a consistant theme. This even relates to the colors used in all mediums. The research and homework involved in re-branding an artist can be daunting in that you want to make sure the public will buy what you are offering. With Lilit, it is a safe bet I will rely on the "independent Armenian woman theme" as well as dipping into "classic contemporary" Caetano Velosa mode. We'll see...

Lastly, Pomegranate Music Events is sponsoring an old friend Gor Mkhitarian in Concert. Here is the info...

Presented by Pomegranate Music Events

Gor Mkhitarian In Concert at Toast Lounge, Somerville, MA.

Saturday, October 1, 2005
Show starts at 7pm sharp.
Tickets $20 at the door.
Doors open at 6:30pm.
For more info, please call Raffi Meneshian @ 617-686-6556.
150 tickets available.

Toast Lounge
70 Union Sq
Somerville, MA 02143
(617) 623-9211

I went to Tower Records yesterday and purchased a few CD's. The first is "Niyaz", by the lead singer of Axiom of Choice as well as "The Very Best of Caetano Velosa" with "The Now Sounds of Brazil" thrown in there for good measure.

With the AYF Olympics in Milwaukee next year, I am lobbying my brother (of all people) to get Gor to play at the Friday night dance. Come on Sevan, can you pull some strings?

4 Comments:

Blogger Der Hova said...

Raff you mind if I'm honest about Ara's Adana project? I think it was a major disappointment. It wasn't a bad idea to begin with, and I had actually spoken to him about doing a version as well, but the recording didn't do justice for that song. Plus, his style, in my opinion is severely outdated, nothing innovative, and just a bad Armenian version of what Yanni creates.

On another note, good luck with Lilit, she's the exact opposite of Ara, and she has a unique style of her own.

10:57 PM  
Blogger Raffi said...

This post has been removed by a blog administrator.

11:36 PM  
Blogger Arsineh said...

Niyaz CD is excellent... reminds me of Hooshere's latest. I love the barsik music!

9:20 PM  
Blogger Artyom said...

caetano veloso is superb, ara vay vay. I wish he was armenian, or may be he is:)

8:51 AM  

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