Musical Piracy, Part 2
I've gotten a lot of private emails with regard to the topic of CD piracy. It's also generated a fair amount of comments. So, I hope can wrap this thing up with a few more words. More comments are welcome. So, here is the deal:
I am going to experiment with a few things on our 6th CD release in Spring 2004. The music to Lav Eli: Underground Armenian Rock is all set to go, but, we are going to wait until Hover's Six Fables CD starts to sell a bit and Gor's new CD is launched in November. What Pomegranate is going to do is print local CD's for Lav Eli in Armenia. The packaging will be bare bones and the product will even look like a bootleg copy. It will have Armenian script throughout and we will sell it to wholesalers (if there is demand, of course) for about $1.50 for a retail price of $3.00 in local currency (dram). It will probably cost about $1.25 per CD to press. We will end up breaking even with no profit. Additionally, we will look into pressing cassettes as well and offer them at similar prices. The content on the CD will be a bit different (haven't decided exactly how yet), and those people who shell out the cash for the real product will probably have full lyrics, more music, and maybe even a video or two included. A little added value for a $10-$12 real CD product. The goal with the cheap CD's made in Armenia is to offer the music to the masses at a price that the local population can afford (Diasporans and Armenian Residents). The other more ovbious reason for the price war is to beat the Pirateers to the punch.
The gloves are off, I am ready to rumble with people who steal the music of independent Armenian artists, and my label. See you in the ring.
I've gotten a lot of private emails with regard to the topic of CD piracy. It's also generated a fair amount of comments. So, I hope can wrap this thing up with a few more words. More comments are welcome. So, here is the deal:
I am going to experiment with a few things on our 6th CD release in Spring 2004. The music to Lav Eli: Underground Armenian Rock is all set to go, but, we are going to wait until Hover's Six Fables CD starts to sell a bit and Gor's new CD is launched in November. What Pomegranate is going to do is print local CD's for Lav Eli in Armenia. The packaging will be bare bones and the product will even look like a bootleg copy. It will have Armenian script throughout and we will sell it to wholesalers (if there is demand, of course) for about $1.50 for a retail price of $3.00 in local currency (dram). It will probably cost about $1.25 per CD to press. We will end up breaking even with no profit. Additionally, we will look into pressing cassettes as well and offer them at similar prices. The content on the CD will be a bit different (haven't decided exactly how yet), and those people who shell out the cash for the real product will probably have full lyrics, more music, and maybe even a video or two included. A little added value for a $10-$12 real CD product. The goal with the cheap CD's made in Armenia is to offer the music to the masses at a price that the local population can afford (Diasporans and Armenian Residents). The other more ovbious reason for the price war is to beat the Pirateers to the punch.
The gloves are off, I am ready to rumble with people who steal the music of independent Armenian artists, and my label. See you in the ring.
posted by Raffi at 8:56 AM
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