Wednesday, August 08, 2001

Garen Demirjian complex the August 6th evening was dedicated to 1700 anniversary, to duduk and to Jivan Kasbarian.
I am enjoying the outstanding events dedicated to 1700 anniversary. A couple of weeks ago it was La Scalla, two days ago it was it was a night of Jivan, Michael Brooks and other renowned musicians. Each solo was like a firecracker, lightening the night, very enjoyable mix of traditional and non-traditional music.
Best seat for La Scalla or Jivan night was 5000 dram; best seat for an opera is 1500 dram.
In North America a music lover pays hundreds of dollars for a seasonal package to attend opera, concert, or musical. The same price would have purchased him/her a ticket to Armenia and tickets to similar events. It's possible to lure a particular market with this incentive.
But that means organizing and scheduling events at least 6-9 months ahead of time. AIM readers knew that La Scalla was coming to Armenia but didn't have a specific date; within Armenia the event was publicized and tickets sold two weeks before the performance.
The organizers need to improve on annual scheduling, information dispersal and marketing skills and something has to be done about the heat in the center, two days ago it was like taking a communal sauna bath in the complex.

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